Names. Hours. Locations. Contact info.
Accuracy suffers when manual updates must be duplicated
While you can feed data to search engines through proxies such as Google+ pages, someone has to keep that up to date; and inevitably they lag or forget. Also, each search engine has its own proxy data entry approaches.
Supports local solutions as well as search engines
Consumed by search engines, consumable by others
schema.org issue #627
Until schema.org #628
is addressed, we can use the more generic